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Partner Selection
As we build a clear picture of your brand in a given market, our thoughts must then turn toward how your brand will access it.
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Our process for partner selection is based on the work we’ve already done at the Groundwork phase.
In addition we would prepare:
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A shortlist of suitable partners that have a demonstrable capability and track record with your product category
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An Expression of Interest (EOI) document that would invite selected partners to respond by indicating their interest in your brand
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On receipt of EOI’s we confer with you and agree which partners are suitable for engagement.
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We create a Request for Proposal (RFP) that invites partners to complete information to include:
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About their organisation
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Their leadership and team structure and roles
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Who they work with and references
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Their financial position
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History and experience in market
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How, where and the timings around launch plans, market positioning, channels, distribution, pricing and commercials and sales projections
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Once this exercise is completed, we would encourage face to face meetings with shortlisted partners to enable a direct presentation of their plan and for you to ask questions and engage at a personal level. Often these visits also feature trade visits.
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You appoint the selected partner by exchanging contracts and are ready for launch!