As we build a clear picture of your brand in a given market, our thoughts must then turn toward how your brand will access it. 

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Our process for partner selection is based on the work we’ve already done at the Groundwork phase.  

In addition we would prepare: 

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• A shortlist of suitable partners that have a demonstrable capability and track record with your product category 

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• An Expression of Interest (EOI) document that would invite selected partners to respond by indicating their interest in your brand 

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• On receipt of EOI’s we confer with you and agree which partners are suitable for engagement. 

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• We create a Request for Proposal (RFP) that invites partners to complete information to include: 

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• About their organisation 

• Their leadership and team structure and roles 

• Who they work with and references 

• Their financial position  

• History and experience in market 

• How, where and the timings around launch plans, market positioning, channels, distribution, pricing and commercials and sales projections 

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• Once this exercise is completed, we would encourage face to face meetings with shortlisted partners to enable a direct presentation of their plan and for you to ask questions and engage at a personal level. Often these visits also feature trade visits. 

• You appoint the selected partner by exchanging contracts and are ready for launch!