Localising FMCG Brands for the Chinese Market: A Case Study on Lay's
Insights




- May 15
- 4 min
Four Trends Driving Growth in China's Ice Cream Market


- May 8
- 4 min
Three Innovative Chinese Retail Chains: Freshippo, Pangdonglai, and HotMaxx


- May 4
- 3 min
MEA Consumers Shopping Trends in 2023 and Tips for Brands


- Apr 28
- 3 min
Adapting to a Digital-First World: 4 Strategies for Physical Stores


- Apr 20
- 3 min
Winning the Fast Food War: Success Stories of KFC, McDonald's, and Tastien


- Apr 14
- 4 min
Exploring Chinese Light Food Industry: 5 Key Trends to Watch


- Mar 28
- 4 min
Five Crucial Trends Brands Need to Consider When Marketing to Chinese Gen Z


- Mar 22
- 4 min
3 cross border eCommerce platforms in China


- Mar 9
- 5 min
4 ways Chinese consumers shop differently


- Mar 3
- 4 min
Three Trends Driving the Growth of the Ready-to-Drink Tea Market in China


- Feb 23
- 4 min
Coffee in Middle East and Africa: Insights and Opportunity


- Feb 15
- 4 min
5 Consumer Trends Shaped the New Normal in the Middle East


- Feb 10
- 3 min
Low Alcohol Wine in China: Market Overview and Insights


- Feb 3
- 4 min
Exploring China Coffee Market: Competition, Innovation, and Opportunities for Growth


- Jan 20
- 4 min
3 Key Trends in the FMCG Industry during Chinese New Year 2023


- Jan 19
- 3 min
Yes Means No (or Yes or Maybe), How to Read Between the Lines Negotiating in China


- Jan 18
- 4 min
5 things China’s FMCG retailers do differently

- Jan 3
- 3 min
What to expect for 2023 after China reopens?


- Jan 3
- 2 min
China: 3 FMCG trends in 2022