Localising FMCG Brands for the Chinese Market: A Case Study on Lay's
China’s FMCG industry is highly competitive and dynamic, and thus it is crucial for brands to innovate and localise for sustained growth...
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Insights
- May 15
- 4 min
Four Trends Driving Growth in China's Ice Cream Market
According to Euromonitor, the Chinese ice cream market continues to experience steady growth since 2015, with retail value sales...
- May 8
- 4 min
Three Innovative Chinese Retail Chains: Freshippo, Pangdonglai, and HotMaxx
The role of physical stores in China has changed significantly in recent years. From 2019 to 2022, offline retail experienced slow or...
- May 4
- 3 min
MEA Consumers Shopping Trends in 2023 and Tips for Brands
In 2023, consumers in the Middle East and Africa (MEA) are grappling with the fallout of a challenging period marked by ongoing pandemic...
- Apr 28
- 3 min
Adapting to a Digital-First World: 4 Strategies for Physical Stores
In recent years, the role of physical stores has experienced significant changes, driven by consumers shifting their buying habits to...
- Apr 20
- 3 min
Winning the Fast Food War: Success Stories of KFC, McDonald's, and Tastien
The fast food industry in China is fiercely competitive, with international giants like KFC and McDonald's always vying for a larger...
- Apr 14
- 4 min
Exploring Chinese Light Food Industry: 5 Key Trends to Watch
In contemporary society, the concepts of health and nutrition have become paramount in the domain of dietary practices. The notion of...
- Mar 28
- 4 min
Five Crucial Trends Brands Need to Consider When Marketing to Chinese Gen Z
Gen Z in China contributed 40% of the country's consumption, even they just comprise less than 20% of China's population, indicating...
- Mar 22
- 4 min
3 cross border eCommerce platforms in China
The cross-border eCommerce (CBEC) market in China is a booming industry, with over 842 million online shoppers generating more than £838...
- Mar 9
- 5 min
4 ways Chinese consumers shop differently
China is estimated to be the largest consumer economy today as measured in purchasing power parity (PPP) terms and has become a key...
- Mar 3
- 4 min
Three Trends Driving the Growth of the Ready-to-Drink Tea Market in China
Tea has been an integral part of Chinese culture for centuries, and with the emergence of the Ready-to-Drink (RTD) tea segment, it has...
- Feb 23
- 4 min
Coffee in Middle East and Africa: Insights and Opportunity
Historically, the Middle East and Africa region has not been a significant consumer of coffee. However, in recent times, the coffee...
- Feb 15
- 4 min
5 Consumer Trends Shaped the New Normal in the Middle East
Middle East shoppers, like their international peers, have retained many of the habits and attitudes that were embedded during the...
- Feb 10
- 3 min
Low Alcohol Wine in China: Market Overview and Insights
Health and wellness have become top priorities for Chinese consumers, leading to a growing demand for alcoholic beverages with low...
- Feb 3
- 4 min
Exploring China Coffee Market: Competition, Innovation, and Opportunities for Growth
China has a thriving coffee culture, with no shortage of places to buy a latte or a flat white. According to Meituan, there are nearly...
- Jan 20
- 4 min
3 Key Trends in the FMCG Industry during Chinese New Year 2023
As we near the Chinese New Year 2023, set to take place on Sunday, January 22nd, we look forward to welcoming the year of the Rabbit. The...
- Jan 19
- 3 min
Yes Means No (or Yes or Maybe), How to Read Between the Lines Negotiating in China
In China, the concept of saving face proves essential to the harmony and peace-keeping which is of the utmost importance in their...
- Jan 18
- 4 min
5 things China’s FMCG retailers do differently
As one of the world’s largest retail markets, China continues to surprise with its rapid transformation and strong growth. According to...
- Jan 3
- 3 min
What to expect for 2023 after China reopens?
It is officially said that China will scrap quarantine for travellers from 8th January 2023, showing that China starts to reopen. This...
- Jan 3
- 2 min
China: 3 FMCG trends in 2022
China’s FMCG industry has started to show steady signs of recovery in the first 3 quarters of 2022, following the massive decline in 2020...
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